ORLANDO, FL, OCTOBER 23, 2019 – At the 2019 IA Corporate Researchers Conference, the Insights Association announced the revision and expansion of the association’s individual certification program previously known as PRC or Professional Researcher Certification. While more than 1,600 insights and … [Read more...] about New Insights Professional Certification (IPC) Announced for 2020
9 Megatrends Now Shaping Insights
Way back in 2015, I wrote a short reflection on “The 5 Characteristics of a Great Researcher” that today, believe it or not, is far and away the most read article on the Insights Association website. Lately I’ve been talking with our company member representatives and thinking a little differently, … [Read more...] about 9 Megatrends Now Shaping Insights
Audible Insights Episode #2 – Eileen Campbell
Find Audible Insights on iTunes, Stitcher, and Google Play. Eileen Campbell has a long history of leadership in marketing and research. She most recently served as chief marketing officer for IMAX Corporation, where she led the company’s marketing interactions with leading Hollywood studios. During … [Read more...] about Audible Insights Episode #2 – Eileen Campbell
Facebook, Cambridge Analytica, Privacy and the Insights Association’s Code of Standards and Ethics
Media reports around Facebook and Cambridge Analytica have again raised privacy and transparency concerns. The alleged mishandling of consumer data by Cambridge Analytica does not reflect the professional standards and ethical principles practiced by the marketing research and data analytics … [Read more...] about Facebook, Cambridge Analytica, Privacy and the Insights Association’s Code of Standards and Ethics
