From household surveys to business to business, our competence is unquestionable, using large and small sample size to meet practical objectives according to the need and budget of the clients.
Gang and omnibus surveys, usage and attitude studies, brand health tracking, retail consumer observation, retail audit and consumer panel, mystery shopping, concept evaluation, product tests and in-halls, advertising tests, consumer satisfaction, segmentation, social research, brand image and positioning, opinion polling, CAPI, quality control services, etc.
Subjective reality is measured; the purpose is to explore the other human elements which quantitative research could not address adequately. We possess the capacity to recruit quality respondents for various focus groups, ethnography, in-depths, and observations. We organize the logistics and group
moderation that enhance successful qualitative findings. Our process is made simple to avoid undue pressure associated with fieldwork to ensure good data quality is guaranteed.
For Quali jobs, our recruiters have prime experience in ensuring quality, and that respondents meet all recruitment criteria within the specified time- frame and socio-economic class. Reward is attached to productivity. Performance is competitively high.