We are Africa’s leading provider of field research for the FMCG category with a unique range of solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis: Pack evaluations, concept testing/evaluation, home user tests, taste test, in-home placements, U&A etc.
We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential.
