Behaviorally (Formerly PRS), a global behavioral insights consultancy, welcomes Danielle DuPreé as Vice President, Market Development. Based in Teaneck, DuPreé brings with her over 10 years of professional experience at brands, media companies, consulting firms and disrupter research agencies.
The recently re-branded company, Behaviorally, is the leading global consultancy and digital partner, helping clients drive growth across the entire shopper marketing process. Behaviorally applies a digital-first approach to shopper marketing, a unique behavioral framework, and decades of global category expertise to define and diagnose the factors that influence consumer behavior.
Prior to joining Behaviorally, DuPreé worked at GlobalData, Mondo, PwC, and MasterCard. DuPreé most recently was a Director of Client Development and Account Director at YouGov.
Behaviorally’s Chief Commercial Officer, Scott Brill, said of DuPreé’s appointment, “With our rapid growth and significant new product offerings, we are pleased to welcome Danielle to the Behaviorally team to help us with market expansion strategies here in the US. Her expertise in strategic consultancy will be beneficial in helping our clients with their unique challenges in the fast-evolving shopper environment. We look forward to her contributions to the Market Development team and Behaviorally as a whole.”