Smarty Pants market research and strategic consulting firm announced that it has added Tess Davison as “Insights Whiz.” Davison supports key educational, entertainment and toy accounts on all phases of the research and analysis process across qualitative, quantitative, mixed-method and secondary … [Read more...] about Smarty Pants Adds Davison to Team
News
Dynata Acquires Optimus Analytics
Dynata, the world’s largest first-party data platform for insights, activation and measurement, announced it has acquired 0ptimus Analytics, an artificial intelligence (AI) and machine learning (ML) data science and technology company whose proprietary platform connects, models and transforms … [Read more...] about Dynata Acquires Optimus Analytics
CIRQ Announces ISO 27001 Certification of P\S\L Group
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to InStar Research, Medefield, and RxY, business units of P\S\L Group, for compliance to ISO … [Read more...] about CIRQ Announces ISO 27001 Certification of P\S\L Group
Resolutions and Revolutions for the New Year
2021 has had its share of challenges and triumphs for the market research, insights and data-driven marketing industries. And whilst the challenges appear to be mounting there are also growing opportunities to enhance the impact of our profession, our organizations and ourselves in 2022. Following … [Read more...] about Resolutions and Revolutions for the New Year
CIRQ Announces ISO 27001 Certification of P\S\L Group
CIRQ (the Certification Institute for Research Quality), an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, has awarded certification to P\S\L Group, which encompasses its Instar Research, Medefield, and RxY, business units, … [Read more...] about CIRQ Announces ISO 27001 Certification of P\S\L Group
Throwback Thursday – Federal Motor Vehicle Privacy Law
An early consumer data privacy battle for the insights industry came in 1994 with the federal Drivers Privacy Protection Act (DPPA) (18 U.S. Code, Chapter 123). Diane Bowers, then executive director of CASRO (a predecessor organization of the Insights Association) and president of CMOR (another … [Read more...] about Throwback Thursday – Federal Motor Vehicle Privacy Law
M/A/R/C Research Increases Animal Health Expertise with Addition of Insights Veteran Randy Hill
M/A/R/C® Research, a consulting firm providing insights and strategies, has announced that Randy Hill has rejoined the company as Senior Director of Insights and Strategies in the company’s expanding global animal health division. Executive Vice President Brad Seipel said, “We are thrilled to … [Read more...] about M/A/R/C Research Increases Animal Health Expertise with Addition of Insights Veteran Randy Hill
Census Bureau Pilots an Online Panel to Serve Federal Government Research Needs
The U.S. Census Bureau is experimenting with an online panel to serve the research needs of the federal government. The “Ask U.S. Panel” (originally announced in a Census Bureau blog in September 2020) will be designing, building and maintaining “an address-based, probability-based online research … [Read more...] about Census Bureau Pilots an Online Panel to Serve Federal Government Research Needs
Full Circle Announces Four Promotions
In support of its 2022 expansion strategies, Full Circle Research announced the promotions of four team members: Jenn Philips - VP, Sales – East Rob Tryson - VP, Finance Dee Boyd - Director, Operations Christine Cox - Director, HR When responding to the announcement, Adam Weinstein, co-CEO said, “It … [Read more...] about Full Circle Announces Four Promotions
Dynata Acquires Ameritest
Dynata, the world’s largest first-party data platform for insights, activation and measurement, today announced it has acquired Ameritest, a leading brand and advertising research consultancy. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata Platform, adding key … [Read more...] about Dynata Acquires Ameritest
