• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Random Dynamic Resources Ltd

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
MENUMENU
  • Home
  • About Us
    • About Us

      Random Dynamic Resources is a frontline market research company providing field research services across Africa. We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control … Continue reading... about About Us

  • Methodologies
    • Quantitative
    • Qualitative
    • Quality Strategy
    • Data Management and Analytics
  • Our Reach
    • Our Reach

      We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country we fieldwork to bring about the best approach. In Extreme difficult environment, we strive for improvement while learning new … Continue reading... about Our Reach

  • Resources
    • Articles
    • Blogs
    • Webinars
    • Related Links
  • Careers
    • Careers

      If working with a team of highly successful people who are making a positive difference in our business and our community ranks topmost in your mind, look no further as Random Dynamic Resources Ltd. offers you an exceptional career opportunity to achieve great things! At Random Dynamic Resources … Continue reading... about Careers

      • Job Openings
      • Submit Resume
      • Make Enquiry
  • Focus Group Facility
    • Viewing Facility
    • Live Streaming
  • Contact Us

Consumers Learning to Co-exist with COVID-19

For the first time since the pandemic hit the nation in March, consumers overall, driven by those living in the South and Northeast, are expressing the highest positive sentiment – and not just about current conditions, but also about the future.

Throughout the pandemic, consumers have harbored feelings that the future would be worse than current conditions on the ground today. That has now changed, according to our most recent wave of consumer sentiment research, where spikes in cases in the Northeast at the outset, and in the South during July, have now waned. Kids returning to school have not yet caused a huge spike in cases, unemployment rates are the lowest they have been during the crisis, and indications that vaccines and therapeutics are on their way all are pointing to a better future.  

In addition, consumers have had the realization after living with COVID outbreaks for the past 6 months, that even though they remain very concerned about being in public spaces and protecting their health and others close to them, they are able to adjust to how they go about their day to day lives with the reopening of their states while this virus remains among them. 

However, the current and anticipated future picture for the Western and Mid-western states is not as rosy right now. In the West, sentiment must be impacted by the fires running ravage across the states, and in both regions, many states have been slow to reopen. Consumers have not been given the opportunity to adjust to living where they can truly balance safety and commerce. The Mid-west is also not being helped by now seeing it’s COVID case count surge.

More positive future expectations are also appearing as consumers’ intentions to return to normal activities continues to rise among consumers across nearly all behaviors, including intended travel behaviors like staying in hotels or flying. Consumers are starting to loosen up and willing to move around more than they have at any time since the outbreak started. Consumer experience, word of mouth, and not hearing horror stories about experiences in hotels, taking flights, or eating take-out or in restaurants are giving consumers more confidence that they can be safe, without being completely locked down. Efforts made to social distance, cleanliness, handwashing, low-touch environments, mask-wearing, and resulting experiences in actual practice, are again pointing to consumers’ realizations that they can safely manage their lives co-existing with the virus.

Given these experiences, the majority of consumers show strong concern over being locked down due to the economic consequences that have resulted from such lockdowns. Across all demographic groups, consumers feel that the impact of the shutdown on the economy is more of a concern than the health impacts. That is not to say health impacts are not important, but consumers want both: keep health risks managed while not destroying economic well-being. This destruction continues among many small businesses, with sentiment among small business owners is the lowest of all groups as they have been hugely impacted by shutdowns and limited capacity requirements. 

Barring no additional huge spikes in cases and deaths, and the reopening of states that have been slow to reopen, the trends we see in our sentiment tracking research indicate consumer’s expansion of societal touchpoints cloaked in safety, giving everyone the ability to balance health concerns with economic prosperity.

NewsBusinessMartha Rea

Share to: LinkedIn Twitter Google Plus Facebook 

September 22, 2020 By art.flanagan

RDR

Random Dynamic Resources Ltd

Some of Our Clients

  • ipsos
  • airtel
  • ask-afrika
  • dialego
  • cola
  • visioncritical
  • nexim
  • nielsen
  • samsung
  • tns
  • pepsi
  • mindlab
  • ifis
  • clearpath
  • mmr
  • gfk

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

News Update

  • E-Tabs Launches Enterprise Cloud

    January 17, 2022

  • Letter from WAPOR President (January 2022)

    January 11, 2022

  • IPC Q&A: Tim Kunkel of Suzy

    January 11, 2022

  • Aksel Bedikyan Named Vice President of Leger Analytics

    January 11, 2022

  • In Memoriam: Naomi Henderson, Founder & CEO of RIVA

    January 11, 2022

  • InSites Consulting Acquires Gongos, Inc.

    January 11, 2022

  • New Director Robert Santos Takes Over U.S. Census Bureau

    January 07, 2022

  • Opposing Expanded FTC Enforcement Power in the Build Back Better Act

    December 23, 2021

  • Labor Market Competition and Non-Compete Agreements

    December 22, 2021

  • IA Announces 2022 Events Calendar

    December 20, 2021

  • Smarty Pants Adds Davison to Team

    December 20, 2021

  • Dynata Acquires Optimus Analytics

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 15, 2021

  • Resolutions and Revolutions for the New Year

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 09, 2021



read more...

RDR in just 2 minutes

https://www.youtube.com/watch?v=u1o9Vt934FA&sns=fb

Stay informed

The Core of Market Research In Africa

https://www.youtube.com/watch?v=4Npc6UbUg4s

Footer

Key Sectors

  • ICT & Telecom
  • FMCG
  • Automobile
  • Manufacturing
  • Pharmaceutical
  • Financial Services
  • International Development and social Research

Our Expertise

  • Qualitative
  • Quantitative

Get In Touch

  • Contact Us
  • Join Random Dynamic Resources

We are corporate member of

  • esomar1
  • insight-association
  • pamro
  • World Association for Public Opinion Research
  • American-Association-for-Public-Opinion-Research
  • Nigeria-Marketing-Research-Association
  • International Trade Council

Copyright © 2022|. Random Dynamic Resources Ltd. All rights reserved.