Delvinia announces that Virtual Panels, created in partnership with PersonaPanels, are now available to Canadian customers through its Methodify platform, as well as offering PersonaPanels services to US customers. A number of Virtual Panels have been created, each of which is made up of Animated Personas – AI-models that are trained to mimic the behaviours, responses, and evolving interests of real consumers.
Animated Personas allow researchers to access consumer segments on a regular basis without the time delay of interviewing real-life people. Animated Personas are plugged into the Internet, reading thousands of articles from hundreds of websites every day, looking for topics that match their specific interests. Their interests evolve over time and grow in a way that mirrors actual human discovery as they are exposed to thousands of news and lifestyle articles.
Clients submit a marketing message or product idea to a Virtual Panel through Methodify by Delvinia, and receive an interest score from each Animated Persona selected.
“Virtual Panels are completely changing the way we think about customer segmentation in the market research industry. They allow marketers and insights professionals to truly have their fingers on the pulse of what is trending with their target audiences in a way that has never been possible before,” says Delvinia President and Chief Innovation Officer Steve Mast.
Animated Personas can be used to monitor emerging trends and to predict interest in messages or new product ideas in hours instead of weeks. The Animated Personas within the Virtual Panels represent different generational segments. For instance, within the Canadian Virtual Millennial Panel there are Family + Home Millennials, Financially Driven Millennials, Health Focused Millennials, Mature and Settled Millennials, and Active and Involved Millennials. Each of these represent different interests within their generational panels.
For more information on Virtual Panels and how to access them, contact Delvinia CRO Raj Manocha at rmanocha@delvinia.com.
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