Market Logic Software, provider of Market Insights Platforms, was named a leader in “The Forrester New WaveTM Market And Competitive Intelligence Platforms, Q4 2019.”
Market Logic had the highest score among the 12 evaluated providers in the current offering category of criteria. According to Forrester, Market Logic “leads the pack with its knowledge graph and AI capabilities. With AI-powered auto-tagging, auto-summaries, intent detection, and robust platform usage analytics, Market Logic’s Market Insights Platform delivers on enabling user focus on high-value work across a range of roles: M&CI, marketing (including research), product, and sales.”
Furthermore, Forrester saw Market Logic as “the best fit for enterprises with high user volume and significant spend on research.” The report also noted that Market Logic customers “praise the consolidation of information and research that provides, for example, sales with tools for selling.”
The evaluation gave Market Logic a differentiated rating in the user experience, data collection/taxonomy, AI/ML-enabled search, AI/ML automation, distribution of intelligence and usage analytics, user access approaches, product vision, product roadmap and market approach criteria, while it gave Market Logic an on par rating in the collaboration criterion.
Market Logic CEO Kay Iversen said, “Market Logic has a highly differentiated offering in this fast-growing space. We think Forrester’s recognition that we lead the pack in AI capabilities echoes the feedback we hear from our industry-leading clients, as they expand their Market Insight Platforms with the latest M&CI technologies.”
The Forrester New WaveTM Market & Competitive Intelligence, Q4 2019 report found that the platforms developed with the key differentiators of embedded text analytics, AI/ML automation, and integration are empowering M&CI professionals as well as sales, marketing, product, and executive roles. The report uses transparent methodology to compare software providers and can be used by customer insights professionals, as well as sales, sales enablement, product marketing and strategy professionals to select the right partner for the M&CI needs.
The recognition follows shortly after Market Logic received the 2019 Market Research Society’s Best Data Solution award for their Market Insights Platform at Tesco.