• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Random Dynamic Resources Ltd

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
MENUMENU
  • Home
  • About Us
    • About Us

      Random Dynamic Resources is a frontline market research company providing field research services across Africa. We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control … Continue reading... about About Us

  • Methodologies
    • Quantitative
    • Qualitative
    • Quality Strategy
    • Data Management and Analytics
  • Our Reach
    • Our Reach

      We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country we fieldwork to bring about the best approach. In Extreme difficult environment, we strive for improvement while learning new … Continue reading... about Our Reach

  • Resources
    • Articles
    • Blogs
    • Webinars
    • Related Links
  • Careers
    • Careers

      If working with a team of highly successful people who are making a positive difference in our business and our community ranks topmost in your mind, look no further as Random Dynamic Resources Ltd. offers you an exceptional career opportunity to achieve great things! At Random Dynamic Resources … Continue reading... about Careers

      • Job Openings
      • Submit Resume
      • Make Enquiry
  • Focus Group Facility
    • Viewing Facility
    • Live Streaming
  • Contact Us

Members Defending the Research Industry at the FCC

As we seek clarity from the Federal Communications Commission (FCC) that invitations to participate in marketing research studies are not advertising, among other points, the result will have real world consequences for the marketing research and analytics industry. Like many companies before it, Insights Association member company M3 USA is facing down a ridiculous TCPA class action lawsuit over a simple fax invitation to participate in a research study, but the company’s willingness to fight instead of settle out of court offers us a chance to prevent many future such shakedown attempts and set the right kind of precedent.

Several of our members have already chimed in with their own comments to the FCC:

  • John Couvillon (JMC Enterprises of Louisiana) filed comments with the FCC, saying: “I support the position taken by M3 that research invitations by fax are not advertising. It’s important to recognize that the original intent of the TCPA (as stated by former senator Fritz Hollings (D-South Carolina)) was to deal with (his words) “telephone terrorism”, or telemarketing cases. However, the scope of this legislation has expanded far beyond its original intent, and with continuing changes in technology that have not been adequately addressed, the fear of unnecessary and costly litigation is a persistent and real threat for many businesses. In supporting this position, it is crucial to appreciate that uninvited solicitation by telemarketers (which the TCPA sought to address) is entirely different than survey research. Legitimate survey research enables elected officials to make better decisions about what their constituents want, while enabling companies (and even nonprofits) to learn what its customers want. For this research to occur, data must be collected, but with unreasonable restrictions inadvertently being placed on this activity, the cost of this data collection has become unnecessarily costly, particularly with more and more people moving to cell phone usage only every day. In closing, I would encourage the FCC to recognize (through a limited ruling favoring M3) that impeding survey research was NOT the intent of the TCPA legislation, and the M3 case is a good time for the FCC to make this assertion.”
  • David Rothstein (RTi Research) told the FCC: “I am the CEO of a mid-sized marketing research company with 50+ employees doing business since 1979. I am in full support of M3’s petition. The faxes do not represent advertising, sales, or marketing. Rather, they are facilitating the communication of an opportunity for physicians to lend their opinions to companies working to provide optimal solutions to health care problems.”
  • Jude Olinger (Olinger Group) commented to the agency: “As the CEO of a market research firm, The Olinger Group, and a Past Chairman of the Board of the market research industry’s leading industry trade association, CASRO, I unequivocally support the position of M3 USA in this petition to the Commission. There is a clear line between legitimate research activities and the activities associated with marketing. M3’s position requesting an expedited declaratory ruling from the Commission to confirm that research survey invitations are not TCPA “advertisements” should be honored by the Commission immediately. The request is reasonable and sensible. And the right thing for the American public whose lives are enhanced every day by decisions based on accurate, reliable market research.”
  • Josh Logan (Olinger Group) also told the FCC: “As a Senior Account Executive of a market research firm, The Olinger Group, I unequivocally support the position of M3 USA in this petition to the Commission. There is a clear line between legitimate research activities and the activities associated with marketing. M3’s position requesting an expedited declaratory ruling from the Commission to confirm that research survey invitations are not TCPA “advertisements” should be honored by the Commission immediately. The request is reasonable and sensible, and the right thing for the American public whose lives are enhanced every day by decisions based on accurate, reliable market research.”
  • Ted Donnelly (Baltimore Research) filed comments to the agency: “I am writing in support of M3’s petition. A solicitation to participate in legitimate marketing research should not fall under the TCPA. Marketing Research seeks to provide invaluable information to businesses and non-profits, which ultimately benefits consumers and causes. This does not qualify as marketing or advertising. A research solicitation is not looking to find a buyer of goods or services. In most cases, to the contrary, the recipient is being offered a cash incentive to participate.”

Comments to the FCC are due by April 27 and we still need a few minutes of your time to support M3’s petition. Comments can be submitted at https://www.fcc.gov/ecfs/filings/express , with “02-278” in the field for “Proceeding(s)” and your name in the field for “Name(s) of Filer(s).” Comments need not be lengthy or extensive; the mere submittal of some form of support itself has tremendous value.

NewsFederal communications commission and tcpa petition on faxesGovernment AffairsInsights Association members rally in support of marketing research in comments to the Federal Communications Commission (FCC)Howard Fienberg, CAE

Share to: LinkedIn Twitter Google Plus Facebook 

Tags

  • fcc
  • tcpa
  • fax

April 25, 2017 By howard.fienberg

RDR

Random Dynamic Resources Ltd

Some of Our Clients

  • gfk
  • nexim
  • ifis
  • dialego
  • cola
  • visioncritical
  • samsung
  • pepsi
  • clearpath
  • ipsos
  • tns
  • mindlab
  • airtel
  • mmr
  • ask-afrika
  • nielsen

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

News Update

  • E-Tabs Launches Enterprise Cloud

    January 17, 2022

  • Letter from WAPOR President (January 2022)

    January 11, 2022

  • IPC Q&A: Tim Kunkel of Suzy

    January 11, 2022

  • Aksel Bedikyan Named Vice President of Leger Analytics

    January 11, 2022

  • In Memoriam: Naomi Henderson, Founder & CEO of RIVA

    January 11, 2022

  • InSites Consulting Acquires Gongos, Inc.

    January 11, 2022

  • New Director Robert Santos Takes Over U.S. Census Bureau

    January 07, 2022

  • Opposing Expanded FTC Enforcement Power in the Build Back Better Act

    December 23, 2021

  • Labor Market Competition and Non-Compete Agreements

    December 22, 2021

  • IA Announces 2022 Events Calendar

    December 20, 2021

  • Smarty Pants Adds Davison to Team

    December 20, 2021

  • Dynata Acquires Optimus Analytics

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 15, 2021

  • Resolutions and Revolutions for the New Year

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 09, 2021



read more...

RDR in just 2 minutes

https://www.youtube.com/watch?v=u1o9Vt934FA&sns=fb

Stay informed

The Core of Market Research In Africa

https://www.youtube.com/watch?v=4Npc6UbUg4s

Footer

Key Sectors

  • ICT & Telecom
  • FMCG
  • Automobile
  • Manufacturing
  • Pharmaceutical
  • Financial Services
  • International Development and social Research

Our Expertise

  • Qualitative
  • Quantitative

Get In Touch

  • Contact Us
  • Join Random Dynamic Resources

We are corporate member of

  • esomar1
  • insight-association
  • pamro
  • World Association for Public Opinion Research
  • American-Association-for-Public-Opinion-Research
  • Nigeria-Marketing-Research-Association
  • International Trade Council

Copyright © 2022|. Random Dynamic Resources Ltd. All rights reserved.