MRII has announced the appointment of Jeffrey Henning, PRC, as Executive Director of the Institute, effective January 1, 2019. “Jeffrey brings a broad understanding of current trends in the market research industry and the challenges they present to market research educators. MRII is fortunate to have an industry leader with such a wealth of experience help us with our important mission,” said Jon Last, immediate past president and search-committee chair.
MRII is a non-profit educational institute devoted to fulfilling the essential educational needs of people worldwide in the marketing research profession. MRII provides a family of online courses in cooperation with the University of Georgia.
Jeffrey has been active in the research industry for over 30 years and is an acknowledged and trusted expert in quantitative market research. Jeffrey is a member of the Insights Association and AAPOR. In 2012, he was the inaugural winner of the MRA’s Impact award, which “recognizes an industry professional…that has demonstrated tremendous vision, leadership, and innovation…that has led to advances in the marketing research profession.” A serial entrepreneur, Jeffrey co-founded Perseus Development Corporation in 1993, which introduced the first web-survey software, and Vovici in 2006, which pioneered enterprise-feedback management. In 2012, he founded Researchscape International, which provides highly automated survey research with a personal touch. He has been a member of the MRII board of directors since January, 2015.
“I look forward to working with our volunteer board to continue the evolution of our courses to better address the changes we’re seeing in the industry.” Henning said. “Researchers are more driven than ever to seek education beyond that offered by their employers. The web is enabling us to produce more interactive course material. And our next-generation students demand practical lessons that they can immediately apply to their work. The MRII will continue to champion the foundational principles of market research.”
Jeffrey takes over from Reg Baker, who is retiring December 31.
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