• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Random Dynamic Resources Ltd

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
MENUMENU
  • Home
  • About Us
    • About Us

      Random Dynamic Resources is a frontline market research company providing field research services across Africa. We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control … Continue reading... about About Us

  • Methodologies
    • Quantitative
    • Qualitative
    • Quality Strategy
    • Data Management and Analytics
  • Our Reach
    • Our Reach

      We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country we fieldwork to bring about the best approach. In Extreme difficult environment, we strive for improvement while learning new … Continue reading... about Our Reach

  • Resources
    • Articles
    • Blogs
    • Webinars
    • Related Links
  • Careers
    • Careers

      If working with a team of highly successful people who are making a positive difference in our business and our community ranks topmost in your mind, look no further as Random Dynamic Resources Ltd. offers you an exceptional career opportunity to achieve great things! At Random Dynamic Resources … Continue reading... about Careers

      • Job Openings
      • Submit Resume
      • Make Enquiry
  • Focus Group Facility
    • Viewing Facility
    • Live Streaming
  • Contact Us

New Imperium Solution Automates In-Survey Data Cleaning Process

Data quality solutions specialist Imperium announced the release of QualityScore, a fully automated, platform-agnostic tool that improves survey data quality, while reducing reliance on costly manual checks.

“We know this tool will save clients time and money, by providing valuable insights into how respondents are performing,” said Tim McCarthy, General Manager, Imperium. “We calculate that QualityScore will improve data accuracy by ~10%, resulting in savings of thousands of dollars per project. It will enable researchers and project managers to allocate more time and energy to their customers and to productive data analysis rather than spending hours reviewing data simply to check the quality.”

The new tool will not only ensure cleaner data but will also greatly reduce the frustration caused by having to return to field after closing quotas or ending a project, only to find out you need to remove or replace poor respondents.

“By implementing QualityScore, companies can have greater confidence in their completes,” explained McCarthy. “There’ll no longer be any need to either revisit surveys or to include sub-par respondents just so they can close fielding on time.”

QualityScore uses a sophisticated scoring algorithm to return a per-respondent quality rating that incorporates behavioral information, such as speeding, straightlining and poor OE responses, as well as passive data points such as mouse movement, and browser activity to paint a complete picture of the respondent’s attentiveness and data reliability. Because it’s completely automated – and customizable – it allows MR companies to focus on their business priorities without the distraction of bad data/respondents.

A recent review of online panels by industry specialists Grey Matter Research and Harmon Research reported that at least 90 percent of researchers are not taking steps to ensure online panel quality – a statistic that has serious implications for the quality of MR survey data.

Researchers have long been aware of the threat posed by disengaged or fraudulent responses to the integrity of online panel surveys. Yet, tens of thousands of market researchers rely on their efficacy. While meticulous study design is the cornerstone of effective data collection, tools like QualityScore give researchers much greater control over the QA process without committing additional time and resources.

NewsMR NewsQualityScore™ tool automatically assesses survey respondent quality to significantly improve data set accuracy and fielding efficiency

Share to: LinkedIn Twitter Google Plus Facebook 

February 25, 2021 By art.flanagan

RDR

Random Dynamic Resources Ltd

Some of Our Clients

  • clearpath
  • pepsi
  • tns
  • ipsos
  • visioncritical
  • dialego
  • nielsen
  • mmr
  • mindlab
  • gfk
  • nexim
  • ifis
  • cola
  • ask-afrika
  • samsung
  • airtel

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

News Update

  • E-Tabs Launches Enterprise Cloud

    January 17, 2022

  • Letter from WAPOR President (January 2022)

    January 11, 2022

  • IPC Q&A: Tim Kunkel of Suzy

    January 11, 2022

  • Aksel Bedikyan Named Vice President of Leger Analytics

    January 11, 2022

  • In Memoriam: Naomi Henderson, Founder & CEO of RIVA

    January 11, 2022

  • InSites Consulting Acquires Gongos, Inc.

    January 11, 2022

  • New Director Robert Santos Takes Over U.S. Census Bureau

    January 07, 2022

  • Opposing Expanded FTC Enforcement Power in the Build Back Better Act

    December 23, 2021

  • Labor Market Competition and Non-Compete Agreements

    December 22, 2021

  • IA Announces 2022 Events Calendar

    December 20, 2021

  • Smarty Pants Adds Davison to Team

    December 20, 2021

  • Dynata Acquires Optimus Analytics

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 15, 2021

  • Resolutions and Revolutions for the New Year

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 09, 2021



read more...

RDR in just 2 minutes

https://www.youtube.com/watch?v=u1o9Vt934FA&sns=fb

Stay informed

The Core of Market Research In Africa

https://www.youtube.com/watch?v=4Npc6UbUg4s

Footer

Key Sectors

  • ICT & Telecom
  • FMCG
  • Automobile
  • Manufacturing
  • Pharmaceutical
  • Financial Services
  • International Development and social Research

Our Expertise

  • Qualitative
  • Quantitative

Get In Touch

  • Contact Us
  • Join Random Dynamic Resources

We are corporate member of

  • esomar1
  • insight-association
  • pamro
  • World Association for Public Opinion Research
  • American-Association-for-Public-Opinion-Research
  • Nigeria-Marketing-Research-Association
  • International Trade Council

Copyright © 2022|. Random Dynamic Resources Ltd. All rights reserved.