• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Random Dynamic Resources Ltd

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
MENUMENU
  • Home
  • About Us
    • About Us

      Random Dynamic Resources is a frontline market research company providing field research services across Africa. We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control … Continue reading... about About Us

  • Methodologies
    • Quantitative
    • Qualitative
    • Quality Strategy
    • Data Management and Analytics
  • Our Reach
    • Our Reach

      We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country we fieldwork to bring about the best approach. In Extreme difficult environment, we strive for improvement while learning new … Continue reading... about Our Reach

  • Resources
    • Articles
    • Blogs
    • Webinars
    • Related Links
  • Careers
    • Careers

      If working with a team of highly successful people who are making a positive difference in our business and our community ranks topmost in your mind, look no further as Random Dynamic Resources Ltd. offers you an exceptional career opportunity to achieve great things! At Random Dynamic Resources … Continue reading... about Careers

      • Job Openings
      • Submit Resume
      • Make Enquiry
  • Focus Group Facility
    • Viewing Facility
    • Live Streaming
  • Contact Us

New Research Demonstrates the Messaging That Can Get a Good 2020 Census Count

A new research study about the 2020 Census found 58 percent of respondents will “definitely” participate, but that more than 4 in 10 remain unsure – a comparable ratio from the 2010 and 2000 counts.

The survey, conducted by Quadrant Research and released by the nonprofit organization Article 1, found “deep levels of general mistrust of government driving the lack of participation among many that is undermining census participation.” For instance, 49 percent of respondents agreed that: “The government will do whatever it wants regardless of the data.” (More than half of respondents among Hispanics, African Americans, Muslims and the youngest age group agreed as well.)

The decennial census is critical for many purposes, including the Constitutional purpose of drawing Congressional districts and determining Electoral College counts, allocating federal funding across the country, and, most importantly for the marketing research and data analytics industry, providing the baseline for statistically representative research studies.

Article 1’s findings demonstrate that younger Americans represent the toughest challenge in 2020 counting. In the 18-24 year old age group, a mere 29 percent said they will participate; for those 25-35 years old, it was 52 percent (better, but well below the national average).

The Article 1 study tested messages intended to help motivate 2020 Census participation. “Overall, emotional messaging that speaks to empowerment and creating a true picture of the country is very appealing ‒ nearly half of those surveyed saying each of those messages makes them much more likely to participate,” according to Article 1.

Ken Prewitt of Article 1, himself a former director of the Census Bureau during the 2000 Census, said that, “headwinds particular to the times notwithstanding,” every census “has refreshed a unique truth-telling tool of our democracy, designed to equip the people to take stock of how well their needs are being tended to by those it has trusted with the powers of government. And, so it will be in 2020.”

Memo from Article 1: “Recent polling on perceptions of the 2020 US Census”

NewsGovernment AffairsHoward Fienberg, CAE – The Insights Association

Share to: LinkedIn Twitter Google Plus Facebook 

Tags

  • census

December 5, 2019 By howard.fienberg

RDR

Random Dynamic Resources Ltd

Some of Our Clients

  • mindlab
  • visioncritical
  • dialego
  • samsung
  • nielsen
  • pepsi
  • ask-afrika
  • nexim
  • gfk
  • tns
  • cola
  • airtel
  • ifis
  • ipsos
  • clearpath
  • mmr

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

News Update

  • E-Tabs Launches Enterprise Cloud

    January 17, 2022

  • Letter from WAPOR President (January 2022)

    January 11, 2022

  • IPC Q&A: Tim Kunkel of Suzy

    January 11, 2022

  • Aksel Bedikyan Named Vice President of Leger Analytics

    January 11, 2022

  • In Memoriam: Naomi Henderson, Founder & CEO of RIVA

    January 11, 2022

  • InSites Consulting Acquires Gongos, Inc.

    January 11, 2022

  • New Director Robert Santos Takes Over U.S. Census Bureau

    January 07, 2022

  • Opposing Expanded FTC Enforcement Power in the Build Back Better Act

    December 23, 2021

  • Labor Market Competition and Non-Compete Agreements

    December 22, 2021

  • IA Announces 2022 Events Calendar

    December 20, 2021

  • Smarty Pants Adds Davison to Team

    December 20, 2021

  • Dynata Acquires Optimus Analytics

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 15, 2021

  • Resolutions and Revolutions for the New Year

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 09, 2021



read more...

RDR in just 2 minutes

https://www.youtube.com/watch?v=u1o9Vt934FA&sns=fb

Stay informed

The Core of Market Research In Africa

https://www.youtube.com/watch?v=4Npc6UbUg4s

Footer

Key Sectors

  • ICT & Telecom
  • FMCG
  • Automobile
  • Manufacturing
  • Pharmaceutical
  • Financial Services
  • International Development and social Research

Our Expertise

  • Qualitative
  • Quantitative

Get In Touch

  • Contact Us
  • Join Random Dynamic Resources

We are corporate member of

  • esomar1
  • insight-association
  • pamro
  • World Association for Public Opinion Research
  • American-Association-for-Public-Opinion-Research
  • Nigeria-Marketing-Research-Association
  • International Trade Council

Copyright © 2022|. Random Dynamic Resources Ltd. All rights reserved.