The Nigeria Marketing Research Association conducted its biannual elections on the 11th October 2019 ushering in a new executive council led by Oluwaseun Oyelaja as President. Other members of the executive council include Ugo Geri-Robert (Vice President), Paul Nnanwobu was returned as Secretary General.
Joining the council as Assistant Secretary General is the former President of South African Market Research Association (SAMRA) Alexan Carrilho. Other members include Elizabeth Onoja (Treasurer), Shadrach Egbeniyi (Financial Secretary) and Lauretta Olubayo (Public Relations Officer)
The formation of NiMRA as a professional association is borne out of the desire to formulate, enrich and improve professional activities and conduct of people and individuals interested in or involved in compiling or using marketing, social or economic research.
The Nigeria Marketing Research Association, NiMRA, was established to provide a forum within which research practitioners can work together in a spirit of cooperation, support and mutual goodwill to ensure professionalism in the industry.
The Association attracts membership from those who spend a major portion of their professional time in planning, directing, executing, interpreting or presenting marketing research projects
According to the outgoing president Joy Uyanwune the new executive council should take NiMRA to the next level. In a post-election remark she said the new council should embark on new membership drive especially from the universities to ensure continuity of the association. Lanre Fasakin Group MD CMRG and former NIMRA president also urged the new exco to work harder to better the standard set by the outgoing executive.
Unlike past elections, voting was done online and for only 3 hours. The electoral committee was led by Vera Scott-Nnaji of Ipsos, coordinated by Michael Akpofore Umogun of Kantar, Oludayo Olawole of Kantar provided IT support while Dr Patrick Anidi a former NIMRA council member was the counselor of the committee.