Global advertising and brand specialist Phoenix Marketing International (Phoenix MI) has welcomed Kevin Wood as Senior Vice President, Business Consulting.
Wood joins Phoenix with over 20 years of experience in advanced data analysis and modeling, transforming big data into actionable insights, and focusing on digital tools and applications to drive sales and market position.
Prior to joining Phoenix, Wood was the Senior Vice President at a large research company, where he led a team focused on the needs of Media Platforms and helping them better understand their audiences, optimizing content to drive adoption and usage, and increasing the monetization of their platform.
“I look forward to continuing my work on advertising effectiveness and positioning as well as helping digital platforms better monetize,” said Wood. “Phoenix Marketing International is already recognized for its expertise in these spaces, and I’m excited to expose more brands to the connective solutions Phoenix offers.”
Wood holds a bachelor’s degree in Materials Science & Engineering from the University of Arizona.
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