ICT & TELECOMS
RDR’s unique understanding of the technology ecosystem provides clients with powerful
insights on the real impact of innovation. We follow the client’s journey from
ICT/Telecom product development to after-sales and customer satisfaction in this
sector: mobile phones, household/home appliances, electronics etc.
We are Africa’s leading provider of field research for the FMCG category with a unique range of solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis:
- Pack evaluations,
- concept testing/evaluation,
- Home user tests,
- Taste test,
- in-home placements,
- U&A etc.
We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential.
Other Key Sectors