Random Dynamic Resources

+234 1 2952907

inquiries@random-dynamicresources.com





RDR’s unique understanding of the technology ecosystem provides clients with powerful insights on the real impact of innovation. We follow the client’s journey from ICT/Telecom product development to after-sales and customer satisfaction in this sector: mobile phones, household/home appliances, electronics etc.



We are Africa’s leading provider of field research for the FMCG category with a unique range of solutions that cover every aspect of the product and customer lifecycle and enable better business decisions on a local, regional and global basis:

  • Pack evaluations,
  • concept testing/evaluation,
  • Home user tests,
  • Taste test,
  • in-home placements,
  • U&A etc.

We integrate qualitative and quantitative approaches with mobile and social data, innovative retail and shopper studies, and a powerful incremental view of new product potential.

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