RealityMine announced the addition of Disney+ to its RealLife product capabilities. With Disney reaching over 86 million paid subscribers a little over a year after launching and Hotstar accounting for 30% of this figure, Disney have firmly cemented their position as a leading player in the streaming wars. And, RealityMine is now able to provide its clients with visibility of the content being consumed by opted-in users viewing Disney+ and Hotstar. This data will provide clients with a deep understanding of viewing activity across both film and television content being viewed on users’ devices.
“Major networks and studios are in a race to catch up with established streaming leaders such as Netflix and Amazon Prime Video,” commented Billy Grant, Head of Product at RealityMine. “With a depth of high demand content at their disposal and the high likelihood of a fundamental change in film distribution post Covid 19, we are seeing significant demand for the measurement of high growth, emerging SVOD services from our client base. The addition of Disney+ and Hotstar to RealityMine’s RealLife capabilities will provide our clients with a standardised, single source view of the titles being viewed within these services. This will provide clients with a deep understanding of the viewing reach, frequency and duration being achieved by titles within this platform.”
NewsMR NewsResearchers are now able to measure Disney+ content being consumed by opted-in users