Schlesinger Group, a technology-led global data collection and research services company, is pleased to announce the appointment of Rob Berger as EVP, Global Quantitative Solutions.
Rob, a leading industry expert in online sampling and insight communities, will harness his more than 25 years of research experience to lead Schlesinger’s global quantitative strategy and drive excellence across the company’s global proprietary panels, advanced programmatic capabilities, and world-class team of survey programmers, data scientists, and project managers.
He joins Schlesinger from Maru/Blue where, as Managing Director, he led their global sample and data services business line. Prior to that, he held leadership positions at Vision Critical (now Alida) and Ipsos.
Commenting on the appointment, Steve Schlesinger, CEO, Schlesinger Group, said, “We have invested in programmatic solutions to quickly connect our clients to high-quality global audiences for bolder decisions in the marketplace. Welcoming a leader of Rob’s caliber is pivotal at this time as we build on this success, expand our reach, and provide even more choice for our clients with new ResTech to be announced next month.”
Rob added, “The industry faces a challenging time in delivering diverse and reliable sample. It is my distinct honor to join a skilled team committed to high-quality respondent sourcing, the advancement of survey solutions, and making the future of marketing research boundless. It is an exciting time at Schlesinger, and I am thrilled to be helping to drive the vision forward.”
Rob is a committed thought-leader in the industry. He sits on the board of CRIC (Canadian Research Insights Council) and is Canada’s co-representative of ESOMAR. He previously served as the Chairman of the Board of SampleCon, a leading consortium of forward-thinking online sample/data firms changing how the industry thinks about accessing high-quality, engaged respondents.
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