The U.S. Department of Labor needs your participation to support a refresh of two of the insights industry’s key occupations described and tracked in the U.S. Department of Labor’s Occupational Information Network (O*NET): (1) Survey Researchers; and (2) Market Research Analysts/Marketing Specialists. DOL’s O*NET provides a detailed database of worker attributes describing 900+ occupations, for use by job seekers, workforce development and HR professionals, students, analysts, researchers, and others.
Survey researchers, according to DOL, “Plan, develop, or conduct surveys” and “may analyze and interpret the meaning of survey data, determine survey objectives, or suggest or test question wording.” The occupation includes “social scientists who primarily design questionnaires or supervise survey teams.” Some of the reported job titles include Data Analyst, Field Interviewer, Market Survey Representative, Methodologist, Public Opinion Analyst, Research Associate, Research Fellow, Research Interviewer, Survey Research Consultant, and Telephone Interviewer.
Market research analysts/marketing specialists, according to DOL, “Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign” and may “gather information on competitors, prices, sales, and methods of marketing and distribution” and “employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.” A sample of reported job titles include Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, and Market Researcher.
For O*NET data collection purposes, OEs usually have five or more years of experience with an occupation. While at least one year of experience should involve practicing the occupation, they may also have experience as a supervisor or trainer as well as the expertise to rate the occupation on tasks, knowledge areas, work context factors, and work activities. They should be based in the U.S. and currently active in the occupation (practicing, supervising, teaching and/or training).
If you meet these qualifications, the Insights Association urges you to contact Amelia White at RTI International, the O*NET data collection contractor, at email@example.com or 919-926-6589 with your name, address, daytime phone number, and email address, and the occupation for which you are volunteering your occupational expertise (survey researcher OR market research analyst/marketing specialist). Please note that while an individual may have expertise in both occupations, he or she may only volunteer to serve as an expert for a single occupation at this time.
We encourage you to consider helping to keep information about our industry accurate and current for the benefit of our colleagues and the whole country. Thank you for your help and support.
NewsBusinessHoward Fienberg, CAE – The Insights Association