• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Random Dynamic Resources Ltd

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
MENUMENU
  • Home
  • About Us
    • About Us

      Random Dynamic Resources is a frontline market research company providing field research services across Africa. We develop field research tools that enhance productivity and optimize market research values via the use of up to date consumer– oriented technology, in–built strict quality control … Continue reading... about About Us

  • Methodologies
    • Quantitative
    • Qualitative
    • Quality Strategy
    • Data Management and Analytics
  • Our Reach
    • Our Reach

      We have explored most urban and rural communities across the Sub Saharan Africa with diverse local languages and rich cultures: we make use of local staff in each country we fieldwork to bring about the best approach. In Extreme difficult environment, we strive for improvement while learning new … Continue reading... about Our Reach

  • Resources
    • Articles
    • Blogs
    • Webinars
    • Related Links
  • Careers
    • Careers

      If working with a team of highly successful people who are making a positive difference in our business and our community ranks topmost in your mind, look no further as Random Dynamic Resources Ltd. offers you an exceptional career opportunity to achieve great things! At Random Dynamic Resources … Continue reading... about Careers

      • Job Openings
      • Submit Resume
      • Make Enquiry
  • Focus Group Facility
    • Viewing Facility
    • Live Streaming
  • Contact Us

Throwback Thursday – Federal Motor Vehicle Privacy Law

An early consumer data privacy battle for the insights industry came in 1994 with the federal Drivers Privacy Protection Act (DPPA) (18 U.S. Code, Chapter 123).

Diane Bowers, then executive director of CASRO (a predecessor organization of the Insights Association) and president of CMOR (another group that would later merge with the other IA-predecessor, the Marketing Research Association), noted that the battle resulted in “a specific exemption to permit continued access to DMV records for legitimate automotive research uses.”

The legislation started out “severely” restricting “access to personal information on record with state motor vehicle departments… a valuable resource for research, sampling and other legitimate business purposes. As it stood, the law would have been very harmful to our industry.”

A CMOR lobbying campaign to fix the legislation before passage into law as part of the 1994 Clinton crime bill “was a success: Researchers have been granted unrestricted access to DMV records for use in connection with motor vehicle market research activities, including survey research.”

Personal information may be disclosed, per § 2721 (b)(5) of the DPPA, “For use in connection with matters of motor vehicle or driver safety and theft; motor vehicle emissions; motor vehicle product alterations, recalls, or advisories; performance monitoring of motor vehicles, motor vehicle parts and dealers; motor vehicle market research activities, including survey research; and removal of non-owner records from the original owner records of motor vehicle manufacturers.

For details and background on the Act, dip into the archives of the journal Marketing Research.

NewsResearch Interests Protected in Use of DMV Records. Marketing Research. Vol 7 No. 1. 1994 Page 45.Government Affairs

Share to: LinkedIn Twitter Google Plus Facebook 

Howard Fienberg, CAE – The Insights Association

Tags

  • data privacy
  • motor vehicles

PDF icon bowers_article_1994_research_interests_protected_in_use_of_dmv_records_-_marketing_research._vol_7_no._1._page_45.pdf

December 9, 2021 By howard.fienberg

RDR

Random Dynamic Resources Ltd

Some of Our Clients

  • tns
  • mmr
  • ipsos
  • clearpath
  • nexim
  • samsung
  • visioncritical
  • ask-afrika
  • ifis
  • cola
  • nielsen
  • gfk
  • pepsi
  • airtel
  • dialego
  • mindlab

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

News Update

  • E-Tabs Launches Enterprise Cloud

    January 17, 2022

  • Letter from WAPOR President (January 2022)

    January 11, 2022

  • IPC Q&A: Tim Kunkel of Suzy

    January 11, 2022

  • Aksel Bedikyan Named Vice President of Leger Analytics

    January 11, 2022

  • In Memoriam: Naomi Henderson, Founder & CEO of RIVA

    January 11, 2022

  • InSites Consulting Acquires Gongos, Inc.

    January 11, 2022

  • New Director Robert Santos Takes Over U.S. Census Bureau

    January 07, 2022

  • Opposing Expanded FTC Enforcement Power in the Build Back Better Act

    December 23, 2021

  • Labor Market Competition and Non-Compete Agreements

    December 22, 2021

  • IA Announces 2022 Events Calendar

    December 20, 2021

  • Smarty Pants Adds Davison to Team

    December 20, 2021

  • Dynata Acquires Optimus Analytics

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 15, 2021

  • Resolutions and Revolutions for the New Year

    December 15, 2021

  • CIRQ Announces ISO 27001 Certification of P\S\L Group

    December 09, 2021



read more...

RDR in just 2 minutes

https://www.youtube.com/watch?v=u1o9Vt934FA&sns=fb

Stay informed

The Core of Market Research In Africa

https://www.youtube.com/watch?v=4Npc6UbUg4s

Footer

Key Sectors

  • ICT & Telecom
  • FMCG
  • Automobile
  • Manufacturing
  • Pharmaceutical
  • Financial Services
  • International Development and social Research

Our Expertise

  • Qualitative
  • Quantitative

Get In Touch

  • Contact Us
  • Join Random Dynamic Resources

We are corporate member of

  • esomar1
  • insight-association
  • pamro
  • World Association for Public Opinion Research
  • American-Association-for-Public-Opinion-Research
  • Nigeria-Marketing-Research-Association
  • International Trade Council

Copyright © 2022|. Random Dynamic Resources Ltd. All rights reserved.