what we do

Fieldwork is the foundation of every market research.  Fieldwork in Africa is a great challenge. Reliable statistics are hard to come by and in few places non-existent.  Huge percentage of the population live in the rural areas.

We understand these difficult environment deeply and its challenges. Our services are made unique because we offer personalized services with strict quality control measures.

We combine the strength of both field research and consultancy, bringing together our experience in qualitative and quantitative field research. We undertake market reports and market intelligence services

Subjective reality is measured; the purpose is to explore the other human elements which quantitative research could not address adequately. We possess the capacity to recruit quality respondents for various focus groups, ethnography, in-depths, and observations. We organize the logistics and group

moderation that enhance successful qualitative findings. Our process is made simple to avoid undue pressure associated with fieldwork to ensure good data quality is guaranteed.

For Quali jobs, our recruiters have prime experience in ensuring quality, and that respondents meet all recruitment criteria within the specified time- frame and socio-economic class. Reward is attached to productivity. Performance is competitively high.

Our data collection experience covers, but not limited to the following sectors: Consumer research, Business to Business, Health and Pharmaceuticals, Financial Services, IT/Telecom, Manufacturing, international Development.

We have competently handled projects in social and Opinion Research segment in various multi-cultural environment across Africa partnering with global research agencies in this regard. Our focus is to fill the niche in the industry we operate.

We give our clients the best value for their investment, because clients’ profitable growth adds value to our business and custom, makes us more fulfilled as professionals. Our processes are made flexible to respond to consumer needs without  compromising quality

We give our clients the best value for their investment, because clients’ profitable growth adds value to our business and custom, makes us more fulfilled as professionals. Through our field quality control procedures we are engineered to safeguard the general public against abuses of the personal interview relationship and benefit the end client by providing a further guarantee of standards of integrity and field quality.

We offer acknowledged evidence to distinguish the ethical professional from the quack and the untrained. Whilst we appreciate it is not always possible to legislate for respondents as part of the recruitment process, we make sure that respondents are aware of the needful.

Our clients appreciate our ability to handle Quali-Quant studies optimizing field research at all levels. We rely on our highly skilled personnel and consultants to satisfy practical objectives. Our processes are made flexible to respond to consumer needs without compromising quality.

Our focus is to fill the niche in the industries we operate. We are ever ready to assist the client meet its short and long term goals through timely decision and creative thinking , and we constantly enhance and upgrade our services delivery system in these directions.

Gang Surveys are a very intelligent hybrid of quantitative and qualitative methodologies.

This method enables us to incorporate key normative measures to give figures and tabulations, as well as use topical discussions using qualitative techniques to provide insights wherever required. An average gang takes 15 respondents at a sitting, 1/2 optimal number could be 20- respondent-gang, with a session lasting up to 2 to 2 hours.

Using a gang survey as an approach or method to conduct research findings has become one of the valuable ways companies achieve their research objectives.

Random Dynamic Resources Ltd has assisted numerous research agencies and multi-national companies tap from the huge deposit of field experience in this area.

We pride ourselves as the research agency that has successfully pioneered gang surveys fieldwork in Nigeria and Kenya.

From household surveys to business to business, our competence is unquestionable, using large and small sample size to meet practical objectives according to the need and budget of the clients.

Gang and omnibus surveys, usage and attitude studies, brand health tracking, retail consumer observation, retail audit and consumer panel, mystery shopping, concept evaluation, product tests and in-halls, advertising tests, consumer satisfaction, segmentation, social research, brand image and positioning, opinion polling, CAPI, quality control services, etc.

Fieldwork can be a huge waste if data capture is not done with the delicacy it deserves during the data entry stage for quantitative and transcription stage for qualitative.

At all stages of data handling, we ensure maximum care is employed from data punching, coding, cleaning and analysis. We have dedicated team overseeing the data management segment.

Fieldwork output can be delivered to our clients in different formats: ASCII, SPSS, or Quantum for quantitative projects.

We provide full transcripts for all qualitative findings: Depth Interviews and Focus Groups according to the need of the client, and especially where we do not have the opportunity to write the report.