Danielle Pickett, Research Analyst at BET Networks, and Leslie Willis, Market Research Lead at Panasonic, were announced as the winners of this year’s Betsy Jane Peterson Award at the Insights Association’s Corporate Researchers Conference (CRC).
Danielle and Leslie appeared live at the virtual event to receive their awards. Each will have covered in full the enrollment fee for The Principles of Market Research course presented by MRII and the University of Georgia.
The Principles of Marketing Research, completed online through self-paced study and covering the 13 topics of the Market Research Core Body of Knowledge (MRCBOK™), helps practitioners understand the full process of research from beginning to end. Graduates can receive an automatic examination exemption to the Insights Association’s IPC (Insights Professional Certification) program.
Leslie has been active with IA’s Southwest Chapter, serving five terms on the Board of Directors and is currently Vice President. A graduate of the University of Memphis, she has served in a variety of insights roles at Sports Authority, Medallia, 9NEWS, and T-Mobile.
“To be the best researcher I can be, it’s important to continue my education and familiarize myself with new and emerging methodologies, trends and technologies,” Leslie wrote in her winning essay. “I believe the UGA Principles of Marketing Research course will help me do just that, and by refreshing my education I’ll be able to be a more effective research leader and industry mentor.”
A thirst for knowledge and additional perspectives to be more empathetic drove Danielle to apply for the award. “As a researcher, I believe it is important to connect to consumers on a more empathetic level. From there, you will be able to develop deeper human insights,” Danielle explained in her essay. “The research industry is constantly evolving especially as we are living in our new normal. As the industry continues to change, I have to constantly remind myself that I am a ‘researcher in the making.’”
Since graduating from Seton Hall University in 2016, Danielle has worked at PRS IN VIVO, STARZ, and now BET Networks, where she supports brand strategy, programming, marketing and scheduling as a Research Analyst.
“There were several deserving applicants. Each was quite compelling, and it made choosing just two winners very difficult for our Award Committee,” commented Melanie Courtright, CEO of the Insights Association. “We are excited to assist these remarkable young women with their continued growth and development. The insights community will be made stronger by the future contributions of Danielle and Leslie.”
Added Jeffrey Henning, Executive Director of MRII, “We can’t wait to welcome Danielle and Leslie into our program. They exemplify the purpose of the curriculum – to expand the knowledge of motivated professionals with current, readily applicable training to succeed in the fast-evolving world of insights.”
The Betsy Jane Peterson MRA Award was created in 2003 by the Marketing Research Association, which merged with CASRO in 2017 to form the Insights Association. Betsy was among the founders of MRII (formerly known as the Marketing Research Association Institute (MRAI) in 1995. During this time, she also held the position of Executive Director of the MRA.
Graduates of The Principles of Market Research are recognized by industry associations, employers, peer groups and other professionals as having mastered the core body of knowledge that forms the basis of market research. Successful completion of the Principles course earns a Certificate of Program Completion, presented by the Insights Association, along with a Digital Badge, and University of Georgia Continuing Education Units.
Press ReleaseMR NewsRecipients Enrolled at No Cost in MRII/University of Georgia’s Principles of Market Research Course